Promoting Your Games

A young gymnast performs an aerial somersault

By 'Registering Your Games', you will be giving us enough information to create your Games' page and it will appear within a week or so under the relevant area. Here are some questions that we often get asked about promoting Community Games (and the answers):

Is there a logo for the Community Games?

Can Community Games use the Olympic or Paralympic logos?

If a Community Games attracts a sponsor, can their logo be featured?

Can a Community Games use the word ‘Olympics’ or ‘Paralympics’?

Does an existing event have to rebrand itself to be classified as a Community Games, e.g. the Newtown Summer Show - would we be asking them to change their name to the Newtown Community Games?

Is there a logo for the Community Games?

Yes there is a Community Games logo which features on all the marketing and promotional materials.

Can Community Games use the Olympic or Paralympic logos?

No-one apart from the Organising Committees for each Olympic and Paralympic Games can use these logos and their use (and misuse) is very strictly monitored.

If a Community Games attracts a sponsor, can their logo be featured?

We have produced some Branding Guidelines which will have the answer to this sort of question. Please contact your local Lead Officer for advice.

Can a Community Games use the word ‘Olympics’ or ‘Paralympics’?

The International Olympic Committee is very protective of the words ‘Olympics’ and ‘Paralympics’ and the Olympic rings and Paralympic symbol. An event cannot feature the words ‘Olympics’ or ‘Paralympics’ in its title, for example it cannot be called the ‘Newtown Olympics’. In written copy it is only permissible to use the words in a factual way, for example talking about the fact that the Community Games is inspired by the London 2012 Olympic and Paralympic Games. It is not permissible to talk about ‘Olympic-style’ events, but you could refer to ‘Olympic’ sports when talking about the sports on offer at your Community Games. You could also talk about teams at your Games representing countries that compete in the Olympic Games.

Does an existing event have to rebrand itself to be classified as a Community Games, e.g. the Newtown Summer Show - would we be asking them to change their name to the Newtown Community Games?

Not necessarily, we would just be looking to them to include some of the Community Games promotional material, and to register their event on the Community Games website. Of course if an existing event wants to change its name to ‘Community Games’ that’s great.